相較之下，YouGov是「自願參加」的調查平台，人們自行報名以換取積分，積分可兌換現金。
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"I wouldn’t be the first to point out that a lot of this is down to the influence of social media and the way in which it has given vent to the darkest parts of the human soul. Not just given vent to them, but actively amplified them and pushed them into our feeds. So yeah, this is not a niche subject."
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Grace Bell and Steven Powell with their baby son Hugo